So unless a last minute spanner gets thrown in the works, Mirosoft are about to own Linkedin. They paid 2.6 billion dollars or 196 dollars per share. What does this mean for your business? Well, I would guess mostly good things and if we think what they do is good, we might want to pay for it.
We believe Microsoft want to fully establish themselves as the go-to place for business to business networking therefore they will expand the way you can search, target and interact. To be able to precisely pinpoint your target market on mass is what business wants and Linkedin will now do its best to provide this service in a way that Facebook and Google might not be able to as their niche is business/business professional’s profiles. For example with this move, Facebook, Google might not be as effective when it comes to recruitment, competition research and access to top level executives.
Linkedin are the parent company of Lynda tutorials so they will be able to give us official tutorials on Microsoft products. Our guess is that this will not feel like anything Microsoft official as these services will be pushed through the Lynda tutorials brand. This then becomes a powerful promotional/advertising tool for Microsoft’s products. Need to learn more about the new Microsoft office?....there’s a great tutorial on Lynda tutorials. Get the picture?
Microsoft has all these software products that they want the world to use. They are now in a great position to encourage business to use their software. They will now have the opportunity to directly advertise to everyone on the network it owns, integrate factions/shortcuts that make it easy to use Linkedin services on their software and ultimately try and be the number one software provider for business and business professionals.
Linkedin will now be able to utilise Microsoft’s software expertise to develop their CRM services. This could be another good revenue stream especially if Linkedin users enjoy the benefits of software integrations and convenience of already using Linkedin.
All in all we think it’s a great move for both parties and we may all need to be up to date and tuned into the Microsoft Linkedin partnership to maximise our own business success. LinkedIn CEO Jeff Weiner says they want to “change the way the world works,” let’s see if they do.